Allis Mental Health · Draft for discussion
A working campaign kit built from the discovery: clear questions, the real Allis space and useful next steps for all three audiences.
The thinking behind the work
The campaign plan connects each audience’s discovery needs to the messages, landing pages, resources and proposed review measures. All copy and creative are drafts. No ads have been launched or scheduled.
18 designs · exact campaign-plan copy
Three campaigns. Each has a feed and story version of P01, plus the exact four frames of its P02 carousel. Prepared for discussion and platform review; no campaign has been activated.
View the paid contact sheet · Paid asset manifest
P01 · Static feed and story
C01-P01 · Starting therapy
Feed · 1080 × 1350
Paid concept · platform review required
Therapy starts with a person. Get to know the Allis team, explore how an inquiry works and find practical answers about in-person and online appointments. Your questions. Your pace.
/start-with-a-question/
Learn more
C01-P01 · Starting therapy
Story · 1080 × 1920
Paid concept · platform review required
Therapy starts with a person. Get to know the Allis team, explore how an inquiry works and find practical answers about in-person and online appointments. Your questions. Your pace.
/start-with-a-question/
Learn more
P02 · Four-card paid carousel
C01-P02 · Starting therapy
Carousel · card 1 of 4
Paid concept · platform review required
Who might be a fit? What happens after an inquiry? What should be checked before an appointment? Allis brings the profiles, practical answers and first steps together in one place.
/start-with-a-question/
Learn more
C01-P02 · Starting therapy
Carousel · card 2 of 4
Paid concept · platform review required
Who might be a fit? What happens after an inquiry? What should be checked before an appointment? Allis brings the profiles, practical answers and first steps together in one place.
/start-with-a-question/
Learn more
C01-P02 · Starting therapy
Carousel · card 3 of 4
Paid concept · platform review required
Who might be a fit? What happens after an inquiry? What should be checked before an appointment? Allis brings the profiles, practical answers and first steps together in one place.
/start-with-a-question/
Learn more
C01-P02 · Starting therapy
Carousel · card 4 of 4
Paid concept · platform review required
Who might be a fit? What happens after an inquiry? What should be checked before an appointment? Allis brings the profiles, practical answers and first steps together in one place.
/start-with-a-question/
Learn more
P01 · Static feed and story
C02-P01 · Trying again
Feed · 1080 × 1350
Paid concept · platform review required
Therapist profiles should offer more than a title. Explore the backgrounds and approaches of the Allis team, with useful questions about goals, preferences and working together.
/room-for-a-different-start/
Learn more
C02-P01 · Trying again
Story · 1080 × 1920
Paid concept · platform review required
Therapist profiles should offer more than a title. Explore the backgrounds and approaches of the Allis team, with useful questions about goals, preferences and working together.
/room-for-a-different-start/
Learn more
P02 · Four-card paid carousel
C02-P02 · Trying again
Carousel · card 1 of 4
Paid concept · platform review required
An approach. A sense of direction. Room for feedback. Allis’s questions-about-fit guide offers practical prompts for a conversation with a therapist.
/room-for-a-different-start/
Learn more
C02-P02 · Trying again
Carousel · card 2 of 4
Paid concept · platform review required
An approach. A sense of direction. Room for feedback. Allis’s questions-about-fit guide offers practical prompts for a conversation with a therapist.
/room-for-a-different-start/
Learn more
C02-P02 · Trying again
Carousel · card 3 of 4
Paid concept · platform review required
An approach. A sense of direction. Room for feedback. Allis’s questions-about-fit guide offers practical prompts for a conversation with a therapist.
/room-for-a-different-start/
Learn more
C02-P02 · Trying again
Carousel · card 4 of 4
Paid concept · platform review required
An approach. A sense of direction. Room for feedback. Allis’s questions-about-fit guide offers practical prompts for a conversation with a therapist.
/room-for-a-different-start/
Learn more
P01 · Static feed and story
C03-P01 · Recommending support
Feed · 1080 × 1350
Paid concept · platform review required
Clear therapist profiles. Practical access questions. A look inside the real office. Explore Allis Mental Health’s resources for providers, schools, community partners and people offering support.
/help-someone-connect/
Learn more
C03-P01 · Recommending support
Story · 1080 × 1920
Paid concept · platform review required
Clear therapist profiles. Practical access questions. A look inside the real office. Explore Allis Mental Health’s resources for providers, schools, community partners and people offering support.
/help-someone-connect/
Learn more
P02 · Four-card paid carousel
C03-P02 · Recommending support
Carousel · card 1 of 4
Paid concept · platform review required
A practical guide for a considered recommendation: questions about clinician approach, current access, consent and the next step. Read it alongside the latest Allis practice information.
/help-someone-connect/
Learn more
C03-P02 · Recommending support
Carousel · card 2 of 4
Paid concept · platform review required
A practical guide for a considered recommendation: questions about clinician approach, current access, consent and the next step. Read it alongside the latest Allis practice information.
/help-someone-connect/
Learn more
C03-P02 · Recommending support
Carousel · card 3 of 4
Paid concept · platform review required
A practical guide for a considered recommendation: questions about clinician approach, current access, consent and the next step. Read it alongside the latest Allis practice information.
/help-someone-connect/
Learn more
C03-P02 · Recommending support
Carousel · card 4 of 4
Paid concept · platform review required
A practical guide for a considered recommendation: questions about clinician approach, current access, consent and the next step. Read it alongside the latest Allis practice information.
/help-someone-connect/
Learn more
21 designs · organic / owned-resource review
Six feed posts, six story versions and three three-card carousels. These earlier review concepts are kept separate from the four-card paid storyboards above. Previous-experience messages are marked for organic or owned-resource use.
View the organic review contact sheet
Organic / resource review · Starting therapy
Feed · 1080 × 1350
Organic / resource review
Thinking about therapy can bring up questions before you have even made contact. What will it be like? Where will I go? Where do I begin? Take a look inside Allis and explore a first step. Draft for discussion.
/start-with-a-question/
Explore a first step
Organic / resource review · Starting therapy
Feed · 1080 × 1350
Organic / resource review
Sometimes, seeing the room is a useful place to start. These are real photographs of our Allis office. Look around, take your time, and bring the questions that matter to you. Draft for discussion.
/our-space/
Explore a first step
Organic / resource review · Trying again
Feed · 1080 × 1350
Organic / resource review
Questions about goals, preferences and working together belong in the conversation. Explore the Allis team and keep a question guide handy. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Trying again
Feed · 1080 × 1350
Organic / owned resource only
Maybe you want more room to speak. A clearer explanation. Or a different way of working together. Thinking about what you want to be different can help you start the conversation. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Recommending support
Feed · 1080 × 1350
Organic / resource review
When you are helping someone explore support, clear information can give the conversation somewhere to begin. Share the guide, make room for questions, and keep the person’s choice central. Draft for discussion.
/help-someone-connect/
Read the support guide
Organic / resource review · Recommending support
Feed · 1080 × 1350
Organic / resource review
You do not have to have every answer to be supportive. A useful starting point is information the person can explore in their own time, with room to decide what feels right for them. Draft for discussion.
/help-someone-connect/
Read the support guide
Organic / resource review · Starting therapy
Story · 1080 × 1920
Organic / resource review
Thinking about therapy can bring up questions before you have even made contact. What will it be like? Where will I go? Where do I begin? Take a look inside Allis and explore a first step. Draft for discussion.
/start-with-a-question/
Explore a first step
Organic / resource review · Starting therapy
Story · 1080 × 1920
Organic / resource review
Sometimes, seeing the room is a useful place to start. These are real photographs of our Allis office. Look around, take your time, and bring the questions that matter to you. Draft for discussion.
/our-space/
Explore a first step
Organic / resource review · Trying again
Story · 1080 × 1920
Organic / resource review
Questions about goals, preferences and working together belong in the conversation. Explore the Allis team and keep a question guide handy. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Trying again
Story · 1080 × 1920
Organic / owned resource only
Maybe you want more room to speak. A clearer explanation. Or a different way of working together. Thinking about what you want to be different can help you start the conversation. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Recommending support
Story · 1080 × 1920
Organic / resource review
When you are helping someone explore support, clear information can give the conversation somewhere to begin. Share the guide, make room for questions, and keep the person’s choice central. Draft for discussion.
/help-someone-connect/
Read the support guide
Organic / resource review · Recommending support
Story · 1080 × 1920
Organic / resource review
You do not have to have every answer to be supportive. A useful starting point is information the person can explore in their own time, with room to decide what feels right for them. Draft for discussion.
/help-someone-connect/
Read the support guide
Organic / resource review · Starting therapy
Carousel · card 1 of 3
Organic / resource review
Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.
/start-with-a-question/
Explore a first step
Organic / resource review · Starting therapy
Carousel · card 2 of 3
Organic / resource review
Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.
/start-with-a-question/
Explore a first step
Organic / resource review · Starting therapy
Carousel · card 3 of 3
Organic / resource review
Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.
/start-with-a-question/
Explore a first step
Organic / resource review · Trying again
Carousel · card 1 of 3
Organic / owned resource only
Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Trying again
Carousel · card 2 of 3
Organic / owned resource only
Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Trying again
Carousel · card 3 of 3
Organic / owned resource only
Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.
/room-for-a-different-start/
Explore your options
Organic / resource review · Recommending support
Carousel · card 1 of 3
Organic / resource review
When someone is considering support, a clear starting point can help. Ask what would be useful, share information they can explore and leave room for their questions and choices. Read the support guide. Draft for discussion.
/help-someone-connect/
Read the support guide
Organic / resource review · Recommending support
Carousel · card 2 of 3
Organic / resource review
When someone is considering support, a clear starting point can help. Ask what would be useful, share information they can explore and leave room for their questions and choices. Read the support guide. Draft for discussion.
/help-someone-connect/
Read the support guide
Organic / resource review · Recommending support
Carousel · card 3 of 3
Organic / resource review
When someone is considering support, a clear starting point can help. Ask what would be useful, share information they can explore and leave room for their questions and choices. Read the support guide. Draft for discussion.
/help-someone-connect/
Read the support guide
One master film · ten supporting film exports
Start with the 132-second master for the full story, then explore the audience explainers and shorter derivatives below. Caption-led films combine Everyday AI narration, Artlist music, actual Allis spaces, verified team photography and clearly illustrative stock. The office tour is photo-motion using real office photographs.
Playback is manual. Each delivery links to the MP4, poster and English caption files. Narration is separate from people shown on screen; no testimonial or speaking clinician is implied.
Master film · 2 minutes 12 seconds · landscape
A complete introduction to the practice: Megan leads the introduction to all six therapists, followed by three audience chapters, Everyday AI narration, Artlist music and one invitation to take the next step at the end.
Four website placements · desktop and mobile
Silent, text-free loops for the homepage and three campaign landing pages. The 20-second homepage opens and closes on the preferred female lead, with three actual Allis spaces and two illustrative Artlist moments between. Each 11-second audience loop includes two real Allis rooms. These previews have controls; the website uses muted playback, a pause control and still posters for reduced motion.
View hero frames · View the homepage sequence · Hero source manifest
