# Allis campaign captions — draft for discussion

These captions accompany the assets. They are proposals, not approved advertising copy.

## 01 First Conversation

Thinking about therapy can bring up questions before you have even made contact. What will it be like? Where will I go? Where do I begin? Take a look inside Allis and explore a first step. Draft for discussion.

Suggested destination: `/start-with-a-question/`

## 02 Look Inside

Sometimes, seeing the room is a useful place to start. These are real photographs of our Allis office. Look around, take your time, and bring the questions that matter to you. Draft for discussion.

Suggested destination: `/our-space/`

## 03 Make Room

Questions about goals, preferences and working together belong in the conversation. Explore the Allis team and keep a question guide handy. Draft for discussion.

Suggested destination: `/room-for-a-different-start/`

## 04 What Feels Different

Maybe you want more room to speak. A clearer explanation. Or a different way of working together. Thinking about what you want to be different can help you start the conversation. Draft for discussion.

Suggested destination: `/room-for-a-different-start/`

## 05 Useful Start

When you are helping someone explore support, clear information can give the conversation somewhere to begin. Share the guide, make room for questions, and keep the person’s choice central. Draft for discussion.

Suggested destination: `/help-someone-connect/`

## 06 Their Choice

You do not have to have every answer to be supportive. A useful starting point is information the person can explore in their own time, with room to decide what feels right for them. Draft for discussion.

Suggested destination: `/help-someone-connect/`

## Starting Therapy Carousel

Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.

Suggested destination: `/start-with-a-question/`

## Trying Again Carousel

Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.

Suggested destination: `/room-for-a-different-start/`

## Recommending Support Carousel

When someone is considering support, a clear starting point can help. Ask what would be useful, share information they can explore and leave room for their questions and choices. Read the support guide. Draft for discussion.

Suggested destination: `/help-someone-connect/`