[ { "id": "01-first-conversation-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "feed/01-first-conversation-feed.png", "jpg": "feed/01-first-conversation-feed.jpg", "editable_svg": "editable/01-first-conversation-feed.svg", "persona": "Starting therapy", "tag": "YOUR FIRST STEP", "photo": "img_3560.jpg", "support": [ "Start with what you want to know." ], "cta": "Explore a first step", "route": "/start-with-a-question/", "alt": "Sunlit Allis office room with a blue sofa and cream chair. Navy text panel: A first conversation. A little more clarity.", "caption": "Thinking about therapy can bring up questions before you have even made contact. What will it be like? Where will I go? Where do I begin? Take a look inside Allis and explore a first step. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "01-first-conversation-stories", "format": "stories", "dimensions": [ 1080, 1920 ], "png": "stories/01-first-conversation-stories.png", "jpg": "stories/01-first-conversation-stories.jpg", "editable_svg": "editable/01-first-conversation-stories.svg", "persona": "Starting therapy", "tag": "YOUR FIRST STEP", "photo": "img_3560.jpg", "support": [ "Start with what you want to know." ], "cta": "Explore a first step", "route": "/start-with-a-question/", "alt": "Sunlit Allis office room with a blue sofa and cream chair. Navy text panel: A first conversation. A little more clarity.", "caption": "Thinking about therapy can bring up questions before you have even made contact. What will it be like? Where will I go? Where do I begin? Take a look inside Allis and explore a first step. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "02-look-inside-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "feed/02-look-inside-feed.png", "jpg": "feed/02-look-inside-feed.jpg", "editable_svg": "editable/02-look-inside-feed.svg", "persona": "Starting therapy", "tag": "A LOOK INSIDE ALLIS", "photo": "img_3517.jpg", "support": [ "Get to know the space", "before taking your next step." ], "cta": "Explore a first step", "route": "/our-space/", "alt": "Real Allis shared seating area with a dark sofa, cream armchairs and warm lamps. Ivory text panel: A look inside, before you arrive.", "caption": "Sometimes, seeing the room is a useful place to start. These are real photographs of our Allis office. Look around, take your time, and bring the questions that matter to you. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "02-look-inside-stories", "format": "stories", "dimensions": [ 1080, 1920 ], "png": "stories/02-look-inside-stories.png", "jpg": "stories/02-look-inside-stories.jpg", "editable_svg": "editable/02-look-inside-stories.svg", "persona": "Starting therapy", "tag": "A LOOK INSIDE ALLIS", "photo": "img_3517.jpg", "support": [ "Get to know the space", "before taking your next step." ], "cta": "Explore a first step", "route": "/our-space/", "alt": "Real Allis shared seating area with a dark sofa, cream armchairs and warm lamps. Ivory text panel: A look inside, before you arrive.", "caption": "Sometimes, seeing the room is a useful place to start. These are real photographs of our Allis office. Look around, take your time, and bring the questions that matter to you. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "03-make-room-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "feed/03-make-room-feed.png", "jpg": "feed/03-make-room-feed.jpg", "editable_svg": "editable/03-make-room-feed.svg", "persona": "Trying again", "tag": "YOUR QUESTIONS. YOUR PACE.", "photo": "img_3530.jpg", "support": [ "Your experience matters." ], "cta": "Explore your options", "route": "/room-for-a-different-start/", "alt": "Real Allis room with a blue sofa and green chair. Ivory text panel: Make room for your questions.", "caption": "Questions about goals, preferences and working together belong in the conversation. Explore the Allis team and keep a question guide handy. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "03-make-room-stories", "format": "stories", "dimensions": [ 1080, 1920 ], "png": "stories/03-make-room-stories.png", "jpg": "stories/03-make-room-stories.jpg", "editable_svg": "editable/03-make-room-stories.svg", "persona": "Trying again", "tag": "YOUR QUESTIONS. YOUR PACE.", "photo": "img_3530.jpg", "support": [ "Your experience matters." ], "cta": "Explore your options", "route": "/room-for-a-different-start/", "alt": "Real Allis room with a blue sofa and green chair. Ivory text panel: Make room for your questions.", "caption": "Questions about goals, preferences and working together belong in the conversation. Explore the Allis team and keep a question guide handy. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "04-what-feels-different-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "feed/04-what-feels-different-feed.png", "jpg": "feed/04-what-feels-different-feed.jpg", "editable_svg": "editable/04-what-feels-different-feed.svg", "persona": "Trying again", "tag": "YOUR QUESTIONS. YOUR PACE.", "photo": "img_3566.jpg", "support": [ "Bring what matters to you." ], "cta": "Explore your options", "route": "/room-for-a-different-start/", "alt": "Real smaller Allis room with two cream chairs. Navy text panel: What would feel different this time?", "caption": "Maybe you want more room to speak. A clearer explanation. Or a different way of working together. Thinking about what you want to be different can help you start the conversation. Draft for discussion.", "intended_use": "Organic social / owned resource; not cold paid" }, { "id": "04-what-feels-different-stories", "format": "stories", "dimensions": [ 1080, 1920 ], "png": "stories/04-what-feels-different-stories.png", "jpg": "stories/04-what-feels-different-stories.jpg", "editable_svg": "editable/04-what-feels-different-stories.svg", "persona": "Trying again", "tag": "YOUR QUESTIONS. YOUR PACE.", "photo": "img_3566.jpg", "support": [ "Bring what matters to you." ], "cta": "Explore your options", "route": "/room-for-a-different-start/", "alt": "Real smaller Allis room with two cream chairs. Navy text panel: What would feel different this time?", "caption": "Maybe you want more room to speak. A clearer explanation. Or a different way of working together. Thinking about what you want to be different can help you start the conversation. Draft for discussion.", "intended_use": "Organic social / owned resource; not cold paid" }, { "id": "05-useful-start-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "feed/05-useful-start-feed.png", "jpg": "feed/05-useful-start-feed.jpg", "editable_svg": "editable/05-useful-start-feed.svg", "persona": "Recommending support", "tag": "SUPPORTING SOMEONE ELSE", "photo": "img_3516.jpg", "support": [ "Share information.", "Keep their choice central." ], "cta": "Read the support guide", "route": "/help-someone-connect/", "alt": "Real Allis shared seating area, coffee station and landscape prints. Navy text panel: A useful place to start a conversation.", "caption": "When you are helping someone explore support, clear information can give the conversation somewhere to begin. Share the guide, make room for questions, and keep the person\u2019s choice central. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "05-useful-start-stories", "format": "stories", "dimensions": [ 1080, 1920 ], "png": "stories/05-useful-start-stories.png", "jpg": "stories/05-useful-start-stories.jpg", "editable_svg": "editable/05-useful-start-stories.svg", "persona": "Recommending support", "tag": "SUPPORTING SOMEONE ELSE", "photo": "img_3516.jpg", "support": [ "Share information.", "Keep their choice central." ], "cta": "Read the support guide", "route": "/help-someone-connect/", "alt": "Real Allis shared seating area, coffee station and landscape prints. Navy text panel: A useful place to start a conversation.", "caption": "When you are helping someone explore support, clear information can give the conversation somewhere to begin. Share the guide, make room for questions, and keep the person\u2019s choice central. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "06-their-choice-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "feed/06-their-choice-feed.png", "jpg": "feed/06-their-choice-feed.jpg", "editable_svg": "editable/06-their-choice-feed.svg", "persona": "Recommending support", "tag": "A LITTLE MORE CLARITY", "photo": "img_2099.jpg", "support": [ "Share information.", "Leave room for questions." ], "cta": "Read the support guide", "route": "/help-someone-connect/", "alt": "An internal Allis office view through open doorways. Ivory text panel: A starting point. Their choice.", "caption": "You do not have to have every answer to be supportive. A useful starting point is information the person can explore in their own time, with room to decide what feels right for them. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "06-their-choice-stories", "format": "stories", "dimensions": [ 1080, 1920 ], "png": "stories/06-their-choice-stories.png", "jpg": "stories/06-their-choice-stories.jpg", "editable_svg": "editable/06-their-choice-stories.svg", "persona": "Recommending support", "tag": "A LITTLE MORE CLARITY", "photo": "img_2099.jpg", "support": [ "Share information.", "Leave room for questions." ], "cta": "Read the support guide", "route": "/help-someone-connect/", "alt": "An internal Allis office view through open doorways. Ivory text panel: A starting point. Their choice.", "caption": "You do not have to have every answer to be supportive. A useful starting point is information the person can explore in their own time, with room to decide what feels right for them. Draft for discussion.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "starting-therapy-carousel-01", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/starting-therapy-carousel-01.png", "jpg": "carousels/starting-therapy-carousel-01.jpg", "editable_svg": "editable/starting-therapy-carousel-01.svg", "persona": "Starting therapy", "card": 1, "photo": "img_3560.jpg", "route": "/start-with-a-question/", "cta": "Explore a first step", "caption": "Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.", "alt": "Allis carousel 1 of 3. A first step can begin with a question.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "starting-therapy-carousel-02", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/starting-therapy-carousel-02.png", "jpg": "carousels/starting-therapy-carousel-02.jpg", "editable_svg": "editable/starting-therapy-carousel-02.svg", "persona": "Starting therapy", "card": 2, "photo": null, "route": "/start-with-a-question/", "cta": "Explore a first step", "caption": "Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.", "alt": "Allis carousel 2 of 3. What would you like support with? What would help you feel more at ease? What would you like to ask first?", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "starting-therapy-carousel-03", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/starting-therapy-carousel-03.png", "jpg": "carousels/starting-therapy-carousel-03.jpg", "editable_svg": "editable/starting-therapy-carousel-03.svg", "persona": "Starting therapy", "card": 3, "photo": null, "route": "/start-with-a-question/", "cta": "Explore a first step", "caption": "Starting therapy can begin with a question. Think about what you would like support with, what would help you feel more at ease, and what you want to know first. Take a look inside Allis and explore a first step. Draft for discussion.", "alt": "Allis carousel 3 of 3. A little more information. A little less unknown.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "trying-again-carousel-01", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/trying-again-carousel-01.png", "jpg": "carousels/trying-again-carousel-01.jpg", "editable_svg": "editable/trying-again-carousel-01.svg", "persona": "Trying again", "card": 1, "photo": "img_3530.jpg", "route": "/room-for-a-different-start/", "cta": "Explore your options", "caption": "Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.", "alt": "Allis carousel 1 of 3. Your experience belongs in the conversation.", "intended_use": "Organic social / owned resource; not cold paid" }, { "id": "trying-again-carousel-02", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/trying-again-carousel-02.png", "jpg": "carousels/trying-again-carousel-02.jpg", "editable_svg": "editable/trying-again-carousel-02.svg", "persona": "Trying again", "card": 2, "photo": null, "route": "/room-for-a-different-start/", "cta": "Explore your options", "caption": "Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.", "alt": "Allis carousel 2 of 3. What helped before? What did not? What would you like to be different? What matters in your next therapist?", "intended_use": "Organic social / owned resource; not cold paid" }, { "id": "trying-again-carousel-03", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/trying-again-carousel-03.png", "jpg": "carousels/trying-again-carousel-03.jpg", "editable_svg": "editable/trying-again-carousel-03.svg", "persona": "Trying again", "card": 3, "photo": null, "route": "/room-for-a-different-start/", "cta": "Explore your options", "caption": "Trying therapy again does not mean setting aside your previous experience. You can use it to ask clearer questions about fit and how you would like to work together. Explore your options. Draft for discussion.", "alt": "Allis carousel 3 of 3. Your questions. Your experience. Your pace.", "intended_use": "Organic social / owned resource; not cold paid" }, { "id": "recommending-support-carousel-01", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/recommending-support-carousel-01.png", "jpg": "carousels/recommending-support-carousel-01.jpg", "editable_svg": "editable/recommending-support-carousel-01.svg", "persona": "Recommending support", "card": 1, "photo": "img_3516.jpg", "route": "/help-someone-connect/", "cta": "Read the support guide", "caption": "When someone is considering support, a clear starting point can help. Ask what would be useful, share information they can explore and leave room for their questions and choices. Read the support guide. Draft for discussion.", "alt": "Allis carousel 1 of 3. Offer a starting point. Keep their choice central.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "recommending-support-carousel-02", "format": "carousels", "dimensions": [ 1080, 1350 ], "png": "carousels/recommending-support-carousel-02.png", "jpg": "carousels/recommending-support-carousel-02.jpg", "editable_svg": "editable/recommending-support-carousel-02.svg", "persona": "Recommending support", "card": 2, "photo": null, "route": "/help-someone-connect/", "cta": "Read the support guide", "caption": "When someone is considering support, a clear starting point can help. Ask what would be useful, share information they can explore and leave room for their questions and choices. Read the support guide. Draft for discussion.", "alt": "Allis carousel 2 of 3. Ask what would be useful. Share information they can explore. 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Room to decide.", "intended_use": "Draft social concept; review final copy and placement before publishing" }, { "id": "C01-P01-feed", "format": "feed", "dimensions": [ 1080, 1350 ], "png": "paid/feed/C01-P01-feed.png", "jpg": "paid/feed/C01-P01-feed.jpg", "editable_svg": "paid/editable/C01-P01-feed.svg", "campaign_id": "C01", "persona": "Starting therapy", "intended_use": "Paid concept draft; platform review required", "copy_id": "C01-P01", "concept": "The first question", "on_image": "You can start with a question.", "description": "West Allis \u00b7 In person & online", "headline": "Meet Allis Mental Health", "caption": "Therapy starts with a person. Get to know the Allis team, explore how an inquiry works and find practical answers about in-person and online appointments. Your questions. Your pace.", "cta": "Learn more", "route": "/start-with-a-question/", "photo": "img_3560.jpg", "alt": "Actual Allis office interior with a solid navy text panel: You can start with a question. 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