See what goes out, when, and who it speaks to. Select a preview to review the creative and copy.
SunMonTueWedThuFriSat
All dates are proposed in America/Detroit. Posting times and channels are still to be agreed. Nothing is scheduled or booked. Blank days have no post planned.
Available to place
Three films. Dates to be agreed.
The core explainers are ready to review. They sit outside the 12 dated posts.
One organic post for each audience every week. The Sunday, Tuesday and Thursday spacing is a review proposal. Paid concepts are assigned to weeks 1 and 3 with no exact day, spend or media booking agreed.
No placements booked. No media spend or launch is agreed by this plan.
Week’s working plan
Paid test: Prepare the three P01 variants as a balanced opening comparison. Activate only after platform, audience, destination and spend decisions are approved.
Office: Show the actual space on all three landing pages, with a secondary link to the gallery.
Review: Check destination function, mobile readability, caption visibility and whether each route answers its audience’s first question.
Week 2November 8–14
Make people and practical details easier to understand.
Starting therapyLook inside ↗C01-O02 · Proposed organic post
Paid test: Keep a stable comparison window for the initial concepts; inspect landing-page engagement and link quality before changing creative.
Office: Starting-therapy office carousel provides the first dedicated gallery feature.
Review: Look for information gaps: profile questions, cost/access questions and arrival details. Do not collect personal clinical histories through social comments.
Week 3November 15–21
Give each audience something useful to ask or keep.
No placements booked. No media spend or launch is agreed by this plan.
Week’s working plan
Paid test: If a second creative test is approved, compare each P02 idea against its corresponding P01 while keeping destination and other material conditions consistent where possible.
Office: Use real space behind text-led storytelling without turning rooms into a promised outcome.
Review: Compare meaningful page actions and guide use as well as clicks. Treat early findings as directional.
Paid test: Review both variants within each audience route. Propose the next creative revision from observed use and practice feedback; do not declare a winner from a tiny sample.
Office: Trying-again and referral posts give the gallery different practical contexts.
Review: Review all three personas equally, check current facts and identify what to improve next.
Three audiences / Three explainers / Six exports
The campaign, in motion.
Watch and download each 44-second film in portrait for social or landscape for a website or presentation. Each combines Artlist B-roll with actual Allis office photography and team portraits, plus narration, music, captions and Allis branding.
These are supporting film assets, separate from the 12 proposed November posts. No extra posting dates, approvals or paid placements are implied.
Starting therapy / Supporting explainer / Draft
You can start with a question.
A first conversation can begin with a question.
Portrait / social · 9:16
1080 × 1920 · 44 seconds · Narration, music and captions
A first conversation can begin with a question. About the person. Their background. Their way of working. About the process. What happens after an inquiry, and before an appointment? And the practical details: current availability, your exact insurance plan, expected costs, and how you’ll meet. Explore Allis profiles and real office photos. Keep the questions that matter to you. Then ask about the next step.
Therapy is a conversation. Questions about working together belong there. Start with the person: their background and approach. Ask how you would agree what to work on, and where to begin. And how you would review what feels useful, share feedback, or talk about pace and preferences. Explore the Allis profiles. Note what you would like to ask. Your questions. Your pace. A place to start.
A recommendation can offer a useful place to start. Begin with what matters to the person. Ask how they’d like help. Check clinician approach, current openings, insurance and costs with the practice. Before sharing personal information, ask about consent and the secure contact route. Keep ordinary messages brief. Share the Allis guide and office photos. Leave room for their questions. A starting point. Their choice.
Artlist footage shows illustrative performers, not Allis staff or clients. Actual Allis office images use photo-motion; they are not filmed walkthroughs. The narration is an Artlist Everyday AI voice, not a photographed team member’s voice. Music: “Deep Water” by Adi Goldstein, sourced through Artlist. All films remain drafts for discussion.
12 November posts / Three audiences
The month, made visible.
Each post brings its exact copy, matching visuals and downloadable files together. The two refreshed reels combine Artlist B-roll with actual Allis office photographs. All remain drafts for discussion.
01
Starting therapy
One question is a place to start
Make the practice, process and setting easier to understand before someone decides whether to inquire.
C01-O01 / ORGANIC POST / MATCHING VISUALS / DRAFT
The first question
Four-slide carousel
Proposed Sunday, November 1 · America/Detroit
Matching visuals and exact copy are complete. Draft for discussion; approval and publication are still pending.
A first question can be practical. How do appointments work? What is the therapist’s approach? What should I check with my insurer?
Our getting-started guide brings the people, the process and the practical details together. Read it at your own pace.
Call to action
Explore the first steps.
Intended destination
/start-with-a-question/
Visual direction
Ivory and navy typography with a path that moves through the four cards; one real office detail anchors the sequence.
Here’s a look inside our West Allis office: the shared seating area, one of the rooms and the details around them.
Rooms vary. Before your appointment, ask which space you’ll use and what to know about arriving.
Call to action
Explore the office photos.
Intended destination
/our-space/
Visual direction
Use img_3517, img_3560 and img_3516. Keep captions factual; do not identify an entrance or promise a particular room.
Artlist B-roll intercut with actual Allis office photography, with narration, music, captions and Allis branding. Stock performers are illustrative, not Allis staff or clients. Office stills use photo-motion.
An inquiry starts a conversation. It does not confirm an appointment.
You can name a therapist, ask about current availability and check the practical details with Allis before scheduling.
Call to action
See how getting started works.
Intended destination
/getting-started/
Visual direction
Actual office footage or gentle still-photo moves, with readable ivory blocks and complete captions. No fabricated response countdown.
“What is a first appointment like?”
That belongs on the list, alongside questions about approach, cost and how you’ll meet. Our printable guide leaves space for the questions that matter to you.
Call to action
Download the starting-therapy question guide.
Intended destination
/resources/starting-therapy/
Visual direction
Real printed guide mockup on ivory, with the actual downloadable title. Avoid suggesting a physical mailing service.
Questions about the relationship belong alongside questions about the practical details. How would we agree what to work on? How could I share feedback? Can we talk about pace and preferences?
Our questions-about-fit guide offers prompts to bring to a conversation with a therapist.
Call to action
Read the questions-about-fit guide.
Intended destination
/room-for-a-different-start/
Visual direction
Confident navy typography and open pathways. No distressed person, broken-to-fixed metaphor or outcome reveal.
A therapist’s background and approach can give you something useful to ask about. How do they work with someone new? How do they think about goals? How can feedback be part of the conversation?
Explore the Allis profiles and ask about current openings.
Call to action
Meet the Allis team.
Intended destination
/therapists/
Visual direction
Use approved actual clinician portraits with names and verified credentials; no invented quote or implied endorsement. If a card names a person, link to that profile.
Artlist B-roll intercut with actual Allis office photography, with narration, music, captions and Allis branding. Stock performers are illustrative, not Allis staff or clients. Office stills use photo-motion.
“How would we talk about it if something wasn’t working?”
A useful question can be about the conversation itself. Our guide includes prompts about direction, feedback and having a say in the process.
Call to action
Save the questions-about-fit guide.
Intended destination
/resources/trying-again/
Visual direction
One complete question builds across three ivory blocks over a slow move through an actual room photo. Keep the full question visible at the end.
Here are two of the rooms at Allis. Different seating, different light, the same West Allis location.
Explore the photos, then ask which room you would use or about meeting online. The practical details belong in a conversation about fit, too.
Call to action
See the space and plan your questions.
Intended destination
/our-space/
Visual direction
Use img_3530 and img_3566. Identify them as rooms at Allis, not particular therapists’ rooms unless confirmed.
A recommendation can offer information without choosing the next step for someone.
The Allis referral page brings together therapist profiles, access questions and guidance on asking about the current referral process. Share a starting point the person can explore in their own time.
Call to action
Explore the referral resources.
Intended destination
/help-someone-connect/
Visual direction
One navy frame, two actual office details and an ivory close; a path continues rather than finishing at a promised outcome.
Before sharing records or personal information, ask Allis about the current referral process, the permission needed and the secure way to send information.
Ordinary email can begin with a brief request for contact. There is no need to include a person’s story in a public comment or social message.
Call to action
Read the referral information.
Intended destination
/referrals/
Visual direction
Plain typography and pathways; no medical record, name, diagnosis or case-study mockup.
A few questions can make a recommendation more useful. Which clinician may fit? What are the current access arrangements? What permission is needed? Who should the person contact next?
Our printable guide keeps those questions together. Use it alongside current information from Allis.
Call to action
Download the referral question guide.
Intended destination
/resources/recommending-support/
Visual direction
Actual guide cover with readable question excerpt. Include a small ‘Draft for discussion’ label on review mockups.
For someone considering an in-person appointment, a look at the space may be useful alongside the practical information.
Our office gallery shows actual Allis rooms. Share the link if it would help the person explore, and encourage them to ask about arrival and access arrangements.
Call to action
View and share the office gallery.
Intended destination
/our-space/
Visual direction
Use img_3517, img_3566 and img_2099. Label the last image as an internal view, never the verified public entrance.
Therapy starts with a person. Get to know the Allis team, explore how an inquiry works and find practical answers about in-person and online appointments. Your questions. Your pace.
Headline
Meet Allis Mental Health
Description
West Allis · In person & online
Call to action
Learn more
Intended destination
/start-with-a-question/
Visual direction
Actual Allis room photo with a navy text block and a single blue pathway leading toward the CTA. Keep the furniture and natural light visible.
Who might be a fit? What happens after an inquiry? What should be checked before an appointment? Allis brings the profiles, practical answers and first steps together in one place.
Headline
A clearer place to begin
Description
Explore the people and the process.
Call to action
Learn more
Intended destination
/start-with-a-question/
Visual direction
Three different actual office details, then an ivory close. Navy blocks hold each phrase; a gold line connects the frames.
Therapist profiles should offer more than a title. Explore the backgrounds and approaches of the Allis team, with useful questions about goals, preferences and working together.
Headline
Explore therapist fit
Description
A person. An approach. A conversation.
Call to action
Learn more
Intended destination
/room-for-a-different-start/
Visual direction
Actual room photo with two seating positions, navy type block and two paths that run alongside one another. Do not imply the photographed room guarantees a particular experience.
Clear therapist profiles. Practical access questions. A look inside the real office. Explore Allis Mental Health’s resources for providers, schools, community partners and people offering support.
Headline
Explore referral information
Description
Allis Mental Health · West Allis
Call to action
Learn more
Intended destination
/help-someone-connect/
Visual direction
Actual shared-space photo, ivory headline block and a gold pathway continuing beyond the frame. Avoid stock handshake or referral-network claims.
A practical guide for a considered recommendation: questions about clinician approach, current access, consent and the next step. Read it alongside the latest Allis practice information.
Headline
Questions before a referral
Description
A resource to read and share.
Call to action
Learn more
Intended destination
/help-someone-connect/
Visual direction
Large navy type on ivory and gold blocks; an actual office image and a true guide cover. Do not place patient details in any mockup.
The full overview, the short questions film and a look inside the real Allis office are ready to review here. These supporting assets have no additional dates on the November calendar.
The complete overview / Supporting film / Draft
Meet the Allis team. Three ways to begin.
Meet all six Allis team members, with Megan Young first, then follow the three discovery audiences through one film. Artlist B-roll, actual Allis photographs, narration, music and captions.
Landscape · 16:9
1920 × 1080 · 132 seconds · Narration, music and captions
Make room for your questions. A starting point for exploring therapy. Artlist B-roll with on-screen copy, music and captions. The 15-second story has a four-second endcard; the complete export is 19 seconds.
Actual photographs of the Allis office, brought into motion with music, on-screen copy and captions. This is photo-motion, not filmed walkthrough footage. No Artlist B-roll appears in this office film.
