ALLIS MENTAL HEALTH — NOVEMBER CAMPAIGN DRAFT FOR DISCUSSION November 1–28, 2026 · America/Detroit All listed dates are proposed. No approvals, booked placements, media spend or launches are implied. No ads have been launched. CONTENTS 6 paid concepts; 12 organic posts with matching finished visuals (including 2 reels); proposed four-week calendar. All remain draft pending approval. 39 finished visual designs exist separately: 18 paid and 21 earlier organic designs. The 12 exact November posts now have their own matching visuals and two finished reels. No approval or publishing is implied. PROPOSED CALENDAR ================= WEEK 1 / NOVEMBER 1–7, 2026 Introduce three useful starting points. Sunday, November 1 — PROPOSED organic post C01-O01 / Starting therapy / The first question Tuesday, November 3 — PROPOSED organic post C02-O01 / Trying again / A useful conversation Thursday, November 5 — PROPOSED organic post C03-O01 / Recommending support / Useful, not forceful Week 1, day undecided — PROPOSED paid concept; no media booked C01-P01 / Starting therapy / The first question Week 1, day undecided — PROPOSED paid concept; no media booked C02-P01 / Trying again / The relationship matters Week 1, day undecided — PROPOSED paid concept; no media booked C03-P01 / Recommending support / Information worth passing on Paid test: Prepare the three P01 variants as a balanced opening comparison. Activate only after platform, audience, destination and spend decisions are approved. Office: Show the actual space on all three landing pages, with a secondary link to the gallery. Review: Check destination function, mobile readability, caption visibility and whether each route answers its audience’s first question. WEEK 2 / NOVEMBER 8–14, 2026 Make people and practical details easier to understand. Sunday, November 8 — PROPOSED organic post C01-O02 / Starting therapy / Look inside Tuesday, November 10 — PROPOSED organic post C02-O02 / Trying again / A profile can start a question Thursday, November 12 — PROPOSED organic post C03-O02 / Recommending support / Before sharing information Paid test: Keep a stable comparison window for the initial concepts; inspect landing-page engagement and link quality before changing creative. Office: Starting-therapy office carousel provides the first dedicated gallery feature. Review: Look for information gaps: profile questions, cost/access questions and arrival details. Do not collect personal clinical histories through social comments. WEEK 3 / NOVEMBER 15–21, 2026 Give each audience something useful to ask or keep. Sunday, November 15 — PROPOSED organic post C01-O03 / Starting therapy / Inquiry is not an appointment Tuesday, November 17 — PROPOSED organic post C02-O03 / Trying again / Make feedback visible Thursday, November 19 — PROPOSED organic post C03-O03 / Recommending support / Something useful to share Week 3, day undecided — PROPOSED paid concept; no media booked C01-P02 / Starting therapy / The practical questions Week 3, day undecided — PROPOSED paid concept; no media booked C02-P02 / Trying again / Questions belong Week 3, day undecided — PROPOSED paid concept; no media booked C03-P02 / Recommending support / The considered recommendation Paid test: If a second creative test is approved, compare each P02 idea against its corresponding P01 while keeping destination and other material conditions consistent where possible. Office: Use real space behind text-led storytelling without turning rooms into a promised outcome. Review: Compare meaningful page actions and guide use as well as clicks. Treat early findings as directional. WEEK 4 / NOVEMBER 22–28, 2026 Connect resources, fit and the real space. Sunday, November 22 — PROPOSED organic post C01-O04 / Starting therapy / A question worth keeping Tuesday, November 24 — PROPOSED organic post C02-O04 / Trying again / See the setting Thursday, November 26 — PROPOSED organic post C03-O04 / Recommending support / Share a look inside Paid test: Review both variants within each audience route. Propose the next creative revision from observed use and practice feedback; do not declare a winner from a tiny sample. Office: Trying-again and referral posts give the gallery different practical contexts. Review: Review all three personas equally, check current facts and identify what to improve next. C01 / STARTING THERAPY One question is a place to start Make the practice, process and setting easier to understand before someone decides whether to inquire. ============================================================ C01-P01 / The first question PAID CONCEPT — DRAFT Proposed week 1; exact day undecided; no media booked. Format: Static feed image; portrait story derivative ON-IMAGE COPY: You can start with a question. PRIMARY TEXT: Therapy starts with a person. Get to know the Allis team, explore how an inquiry works and find practical answers about in-person and online appointments. Your questions. Your pace. HEADLINE: Meet Allis Mental Health DESCRIPTION: West Allis · In person & online CALL TO ACTION: Learn more INTENDED DESTINATION: /start-with-a-question/ VISUAL DIRECTION: Actual Allis room photo with a navy text block and a single blue pathway leading toward the CTA. Keep the furniture and natural light visible. C01-P02 / The practical questions PAID CONCEPT — DRAFT Proposed week 3; exact day undecided; no media booked. Format: Four-frame carousel; optional text-led motion derivative FRAME COPY: 1. The person. 2. The process. 3. The practical details. 4. A few questions can be a starting point. PRIMARY TEXT: Who might be a fit? What happens after an inquiry? What should be checked before an appointment? Allis brings the profiles, practical answers and first steps together in one place. HEADLINE: A clearer place to begin DESCRIPTION: Explore the people and the process. CALL TO ACTION: Learn more INTENDED DESTINATION: /start-with-a-question/ VISUAL DIRECTION: Three different actual office details, then an ivory close. Navy blocks hold each phrase; a gold line connects the frames. C01-O01 / The first question ORGANIC POST COPY — DRAFT Proposed Sunday, November 1 / America/Detroit Format: Four-slide carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C01/C01-O01/C01-O01-01.jpg FRAME 1: november/C01/C01-O01/C01-O01-01.jpg PNG: november/C01/C01-O01/C01-O01-01.png EDITABLE SVG: november/C01/C01-O01/C01-O01-01.svg FRAME 2: november/C01/C01-O01/C01-O01-02.jpg PNG: november/C01/C01-O01/C01-O01-02.png EDITABLE SVG: november/C01/C01-O01/C01-O01-02.svg FRAME 3: november/C01/C01-O01/C01-O01-03.jpg PNG: november/C01/C01-O01/C01-O01-03.png EDITABLE SVG: november/C01/C01-O01/C01-O01-03.svg FRAME 4: november/C01/C01-O01/C01-O01-04.jpg PNG: november/C01/C01-O01/C01-O01-04.png EDITABLE SVG: november/C01/C01-O01/C01-O01-04.svg FRAME COPY: 1. You don’t need the perfect words. 2. What would I like to understand? 3. The person. The process. The practical details. 4. Start with one question. CAPTION: A first question can be practical. How do appointments work? What is the therapist’s approach? What should I check with my insurer? Our getting-started guide brings the people, the process and the practical details together. Read it at your own pace. CALL TO ACTION: Explore the first steps. INTENDED DESTINATION: /start-with-a-question/ VISUAL DIRECTION: Ivory and navy typography with a path that moves through the four cards; one real office detail anchors the sequence. C01-O02 / Look inside ORGANIC POST COPY — DRAFT Proposed Sunday, November 8 / America/Detroit Format: Office photo carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C01/C01-O02/C01-O02-01.jpg FRAME 1: november/C01/C01-O02/C01-O02-01.jpg PNG: november/C01/C01-O02/C01-O02-01.png EDITABLE SVG: november/C01/C01-O02/C01-O02-01.svg FRAME 2: november/C01/C01-O02/C01-O02-02.jpg PNG: november/C01/C01-O02/C01-O02-02.png EDITABLE SVG: november/C01/C01-O02/C01-O02-02.svg FRAME 3: november/C01/C01-O02/C01-O02-03.jpg PNG: november/C01/C01-O02/C01-O02-03.png EDITABLE SVG: november/C01/C01-O02/C01-O02-03.svg FRAME 4: november/C01/C01-O02/C01-O02-04.jpg PNG: november/C01/C01-O02/C01-O02-04.png EDITABLE SVG: november/C01/C01-O02/C01-O02-04.svg FRAME COPY: 1. A look inside Allis. 2. The shared seating area. 3. One of the rooms for conversation. 4. See the space. Ask about the arrival. CAPTION: Here’s a look inside our West Allis office: the shared seating area, one of the rooms and the details around them. Rooms vary. Before your appointment, ask which space you’ll use and what to know about arriving. CALL TO ACTION: Explore the office photos. INTENDED DESTINATION: /our-space/ VISUAL DIRECTION: Use img_3517, img_3560 and img_3516. Keep captions factual; do not identify an entrance or promise a particular room. C01-O03 / Inquiry is not an appointment ORGANIC POST COPY — DRAFT Proposed Sunday, November 15 / America/Detroit Format: Short text-led reel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C01/C01-O03/C01-O03-reel-v2-poster.jpg FRAME 1: november/C01/C01-O03/C01-O03-scene-01.jpg PNG: november/C01/C01-O03/C01-O03-scene-01.png EDITABLE SVG: november/C01/C01-O03/C01-O03-scene-01.svg FRAME 2: november/C01/C01-O03/C01-O03-scene-02.jpg PNG: november/C01/C01-O03/C01-O03-scene-02.png EDITABLE SVG: november/C01/C01-O03/C01-O03-scene-02.svg FRAME 3: november/C01/C01-O03/C01-O03-scene-03.jpg PNG: november/C01/C01-O03/C01-O03-scene-03.png EDITABLE SVG: november/C01/C01-O03/C01-O03-scene-03.svg FRAME 4: november/C01/C01-O03/C01-O03-scene-04.jpg PNG: november/C01/C01-O03/C01-O03-scene-04.png EDITABLE SVG: november/C01/C01-O03/C01-O03-scene-04.svg FRAME 5: november/C01/C01-O03/C01-O03-scene-05.jpg PNG: november/C01/C01-O03/C01-O03-scene-05.png EDITABLE SVG: november/C01/C01-O03/C01-O03-scene-05.svg REEL: november/C01/C01-O03/C01-O03-reel-v2.mp4 POSTER: november/C01/C01-O03/C01-O03-reel-v2-poster.jpg CAPTIONS: november/C01/C01-O03/C01-O03-reel-v2.vtt SRT: november/C01/C01-O03/C01-O03-reel-v2.srt FRAME COPY: 1. Explore the therapists. 2. Send an inquiry. 3. Discuss the details. 4. Confirm the appointment. CAPTION: An inquiry starts a conversation. It does not confirm an appointment. You can name a therapist, ask about current availability and check the practical details with Allis before scheduling. CALL TO ACTION: See how getting started works. INTENDED DESTINATION: /getting-started/ VISUAL DIRECTION: Actual office footage or gentle still-photo moves, with readable ivory blocks and complete captions. No fabricated response countdown. C01-O04 / A question worth keeping ORGANIC POST COPY — DRAFT Proposed Sunday, November 22 / America/Detroit Format: Guide cover and single question graphic Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C01/C01-O04/C01-O04-01.jpg FRAME 1: november/C01/C01-O04/C01-O04-01.jpg PNG: november/C01/C01-O04/C01-O04-01.png EDITABLE SVG: november/C01/C01-O04/C01-O04-01.svg FRAME 2: november/C01/C01-O04/C01-O04-02.jpg PNG: november/C01/C01-O04/C01-O04-02.png EDITABLE SVG: november/C01/C01-O04/C01-O04-02.svg FRAME COPY: 1. “What is a first appointment like?” 2. A question worth keeping. CAPTION: “What is a first appointment like?” That belongs on the list, alongside questions about approach, cost and how you’ll meet. Our printable guide leaves space for the questions that matter to you. CALL TO ACTION: Download the starting-therapy question guide. INTENDED DESTINATION: /resources/starting-therapy/ VISUAL DIRECTION: Real printed guide mockup on ivory, with the actual downloadable title. Avoid suggesting a physical mailing service. Supporting finished assets: Film: video/first-step-real-wide.mp4 PDF: guides/starting-therapy-guide.pdf C02 / TRYING AGAIN Room for a different start Make fit, goals, preferences and feedback visible without assuming a viewer’s treatment history. ============================================================ C02-P01 / The relationship matters PAID CONCEPT — DRAFT Proposed week 1; exact day undecided; no media booked. Format: Static feed image; portrait story derivative ON-IMAGE COPY: The relationship matters. PRIMARY TEXT: Therapist profiles should offer more than a title. Explore the backgrounds and approaches of the Allis team, with useful questions about goals, preferences and working together. HEADLINE: Explore therapist fit DESCRIPTION: A person. An approach. A conversation. CALL TO ACTION: Learn more INTENDED DESTINATION: /room-for-a-different-start/ VISUAL DIRECTION: Actual room photo with two seating positions, navy type block and two paths that run alongside one another. Do not imply the photographed room guarantees a particular experience. C02-P02 / Questions belong PAID CONCEPT — DRAFT Proposed week 3; exact day undecided; no media booked. Format: Four-frame carousel; optional text-led motion derivative FRAME COPY: 1. How do we begin? 2. What do we work on? 3. How do we talk about what’s useful? 4. Questions belong in the conversation. PRIMARY TEXT: An approach. A sense of direction. Room for feedback. Allis’s questions-about-fit guide offers practical prompts for a conversation with a therapist. HEADLINE: Questions about working together DESCRIPTION: Read the guide. Explore the team. CALL TO ACTION: Learn more INTENDED DESTINATION: /room-for-a-different-start/ VISUAL DIRECTION: Ivory cards over different crops of actual office photographs, with blue and gold pathlines separating and reconnecting. No before-and-after story. C02-O01 / A useful conversation ORGANIC POST COPY — DRAFT Proposed Tuesday, November 3 / America/Detroit Format: Four-slide carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C02/C02-O01-01.jpg FRAME 1: november/C02/C02-O01-01.jpg PNG: november/C02/C02-O01-01.png EDITABLE SVG: november/C02/C02-O01-01.svg FRAME 2: november/C02/C02-O01-02.jpg PNG: november/C02/C02-O01-02.png EDITABLE SVG: november/C02/C02-O01-02.svg FRAME 3: november/C02/C02-O01-03.jpg PNG: november/C02/C02-O01-03.png EDITABLE SVG: november/C02/C02-O01-03.svg FRAME 4: november/C02/C02-O01-04.jpg PNG: november/C02/C02-O01-04.png EDITABLE SVG: november/C02/C02-O01-04.svg FRAME COPY: 1. What makes a useful conversation? 2. An approach to understand. 3. Room for questions. 4. A say in working together. CAPTION: Questions about the relationship belong alongside questions about the practical details. How would we agree what to work on? How could I share feedback? Can we talk about pace and preferences? Our questions-about-fit guide offers prompts to bring to a conversation with a therapist. CALL TO ACTION: Read the questions-about-fit guide. INTENDED DESTINATION: /room-for-a-different-start/ VISUAL DIRECTION: Confident navy typography and open pathways. No distressed person, broken-to-fixed metaphor or outcome reveal. C02-O02 / A profile can start a question ORGANIC POST COPY — DRAFT Proposed Tuesday, November 10 / America/Detroit Format: Three-slide carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C02/C02-O02-01.jpg FRAME 1: november/C02/C02-O02-01.jpg PNG: november/C02/C02-O02-01.png EDITABLE SVG: november/C02/C02-O02-01.svg FRAME 2: november/C02/C02-O02-02.jpg PNG: november/C02/C02-O02-02.png EDITABLE SVG: november/C02/C02-O02-02.svg FRAME 3: november/C02/C02-O02-03.jpg PNG: november/C02/C02-O02-03.png EDITABLE SVG: november/C02/C02-O02-03.svg FRAME COPY: 1. A profile is a starting point. 2. Read the background. Notice the approach. 3. Bring the question that follows. CAPTION: A therapist’s background and approach can give you something useful to ask about. How do they work with someone new? How do they think about goals? How can feedback be part of the conversation? Explore the Allis profiles and ask about current openings. CALL TO ACTION: Meet the Allis team. INTENDED DESTINATION: /therapists/ VISUAL DIRECTION: Use approved actual clinician portraits with names and verified credentials; no invented quote or implied endorsement. If a card names a person, link to that profile. C02-O03 / Make feedback visible ORGANIC POST COPY — DRAFT Proposed Tuesday, November 17 / America/Detroit Format: Short text-led reel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C02/C02-O03-reel-v2-poster.jpg REEL: november/C02/C02-O03-reel-v2.mp4 POSTER: november/C02/C02-O03-reel-v2-poster.jpg CAPTIONS: november/C02/C02-O03-reel-v2.vtt SRT: november/C02/C02-O03-reel-v2.srt FRAME COPY: 1. “How would we talk about it… 2. …if something wasn’t working?” 3. A useful question about working together. CAPTION: “How would we talk about it if something wasn’t working?” A useful question can be about the conversation itself. Our guide includes prompts about direction, feedback and having a say in the process. CALL TO ACTION: Save the questions-about-fit guide. INTENDED DESTINATION: /resources/trying-again/ VISUAL DIRECTION: One complete question builds across three ivory blocks over a slow move through an actual room photo. Keep the full question visible at the end. C02-O04 / See the setting ORGANIC POST COPY — DRAFT Proposed Tuesday, November 24 / America/Detroit Format: Two-photo post or carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C02/C02-O04-01.jpg FRAME 1: november/C02/C02-O04-01.jpg PNG: november/C02/C02-O04-01.png EDITABLE SVG: november/C02/C02-O04-01.svg FRAME 2: november/C02/C02-O04-02.jpg PNG: november/C02/C02-O04-02.png EDITABLE SVG: november/C02/C02-O04-02.svg FRAME COPY: 1. The person matters. The setting does, too. 2. A look inside the real Allis office. CAPTION: Here are two of the rooms at Allis. Different seating, different light, the same West Allis location. Explore the photos, then ask which room you would use or about meeting online. The practical details belong in a conversation about fit, too. CALL TO ACTION: See the space and plan your questions. INTENDED DESTINATION: /our-space/ VISUAL DIRECTION: Use img_3530 and img_3566. Identify them as rooms at Allis, not particular therapists’ rooms unless confirmed. Supporting finished assets: Film: video/questions-explainer-wide.mp4 PDF: guides/trying-again-guide.pdf C03 / RECOMMENDING SUPPORT A useful starting point Give supporters and referring partners current, sharable information while leaving the person’s choice central. ============================================================ C03-P01 / Information worth passing on PAID CONCEPT — DRAFT Proposed week 1; exact day undecided; no media booked. Format: Static feed image; portrait story derivative ON-IMAGE COPY: A useful starting point. Worth passing on. PRIMARY TEXT: Clear therapist profiles. Practical access questions. A look inside the real office. Explore Allis Mental Health’s resources for providers, schools, community partners and people offering support. HEADLINE: Explore referral information DESCRIPTION: Allis Mental Health · West Allis CALL TO ACTION: Learn more INTENDED DESTINATION: /help-someone-connect/ VISUAL DIRECTION: Actual shared-space photo, ivory headline block and a gold pathway continuing beyond the frame. Avoid stock handshake or referral-network claims. C03-P02 / The considered recommendation PAID CONCEPT — DRAFT Proposed week 3; exact day undecided; no media booked. Format: Four-frame carousel; optional text-led motion derivative FRAME COPY: 1. A recommendation carries trust. 2. Check fit and current access. 3. Clarify consent and the next contact. 4. Leave room for the person to choose. PRIMARY TEXT: A practical guide for a considered recommendation: questions about clinician approach, current access, consent and the next step. Read it alongside the latest Allis practice information. HEADLINE: Questions before a referral DESCRIPTION: A resource to read and share. CALL TO ACTION: Learn more INTENDED DESTINATION: /help-someone-connect/ VISUAL DIRECTION: Large navy type on ivory and gold blocks; an actual office image and a true guide cover. Do not place patient details in any mockup. C03-O01 / Useful, not forceful ORGANIC POST COPY — DRAFT Proposed Thursday, November 5 / America/Detroit Format: Four-slide carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C03/C03-O01-01.jpg FRAME 1: november/C03/C03-O01-01.jpg PNG: november/C03/C03-O01-01.png EDITABLE SVG: november/C03/C03-O01-01.svg FRAME 2: november/C03/C03-O01-02.jpg PNG: november/C03/C03-O01-02.png EDITABLE SVG: november/C03/C03-O01-02.svg FRAME 3: november/C03/C03-O01-03.jpg PNG: november/C03/C03-O01-03.png EDITABLE SVG: november/C03/C03-O01-03.svg FRAME 4: november/C03/C03-O01-04.jpg PNG: november/C03/C03-O01-04.png EDITABLE SVG: november/C03/C03-O01-04.svg FRAME COPY: 1. A recommendation carries trust. 2. Offer information. 3. Make room for questions. 4. Leave room to choose. CAPTION: A recommendation can offer information without choosing the next step for someone. The Allis referral page brings together therapist profiles, access questions and guidance on asking about the current referral process. Share a starting point the person can explore in their own time. CALL TO ACTION: Explore the referral resources. INTENDED DESTINATION: /help-someone-connect/ VISUAL DIRECTION: One navy frame, two actual office details and an ivory close; a path continues rather than finishing at a promised outcome. C03-O02 / Before sharing information ORGANIC POST COPY — DRAFT Proposed Thursday, November 12 / America/Detroit Format: Three-slide carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C03/C03-O02-01.jpg FRAME 1: november/C03/C03-O02-01.jpg PNG: november/C03/C03-O02-01.png EDITABLE SVG: november/C03/C03-O02-01.svg FRAME 2: november/C03/C03-O02-02.jpg PNG: november/C03/C03-O02-02.png EDITABLE SVG: november/C03/C03-O02-02.svg FRAME 3: november/C03/C03-O02-03.jpg PNG: november/C03/C03-O02-03.png EDITABLE SVG: november/C03/C03-O02-03.svg FRAME COPY: 1. Before sharing information, ask. 2. What permission is needed? 3. What is the secure contact route? CAPTION: Before sharing records or personal information, ask Allis about the current referral process, the permission needed and the secure way to send information. Ordinary email can begin with a brief request for contact. There is no need to include a person’s story in a public comment or social message. CALL TO ACTION: Read the referral information. INTENDED DESTINATION: /referrals/ VISUAL DIRECTION: Plain typography and pathways; no medical record, name, diagnosis or case-study mockup. C03-O03 / Something useful to share ORGANIC POST COPY — DRAFT Proposed Thursday, November 19 / America/Detroit Format: Guide-cover post Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C03/C03-O03-01.jpg FRAME 1: november/C03/C03-O03-01.jpg PNG: november/C03/C03-O03-01.png EDITABLE SVG: november/C03/C03-O03-01.svg FRAME 2: november/C03/C03-O03-02.jpg PNG: november/C03/C03-O03-02.png EDITABLE SVG: november/C03/C03-O03-02.svg FRAME COPY: 1. A few questions before a referral. 2. Fit. Access. Consent. The next contact. CAPTION: A few questions can make a recommendation more useful. Which clinician may fit? What are the current access arrangements? What permission is needed? Who should the person contact next? Our printable guide keeps those questions together. Use it alongside current information from Allis. CALL TO ACTION: Download the referral question guide. INTENDED DESTINATION: /resources/recommending-support/ VISUAL DIRECTION: Actual guide cover with readable question excerpt. Include a small ‘Draft for discussion’ label on review mockups. C03-O04 / Share a look inside ORGANIC POST COPY — DRAFT Proposed Thursday, November 26 / America/Detroit Format: Office photo carousel Matching creative is complete; this exact copy and its visuals remain draft pending approval. COVER: november/C03/C03-O04-01.jpg FRAME 1: november/C03/C03-O04-01.jpg PNG: november/C03/C03-O04-01.png EDITABLE SVG: november/C03/C03-O04-01.svg FRAME 2: november/C03/C03-O04-02.jpg PNG: november/C03/C03-O04-02.png EDITABLE SVG: november/C03/C03-O04-02.svg FRAME 3: november/C03/C03-O04-03.jpg PNG: november/C03/C03-O04-03.png EDITABLE SVG: november/C03/C03-O04-03.svg FRAME COPY: 1. Sometimes the useful link is a look inside. 2. The seating. The rooms. The details. 3. The real Allis office in West Allis. CAPTION: For someone considering an in-person appointment, a look at the space may be useful alongside the practical information. Our office gallery shows actual Allis rooms. Share the link if it would help the person explore, and encourage them to ask about arrival and access arrangements. CALL TO ACTION: View and share the office gallery. INTENDED DESTINATION: /our-space/ VISUAL DIRECTION: Use img_3517, img_3566 and img_2099. Label the last image as an internal view, never the verified public entrance. Supporting finished assets: Film: video/referral-real-wide.mp4 PDF: guides/recommending-support-guide.pdf SUPPORTING EXPLAINER FILMS — DRAFT ================================= These are additional supporting assets, not extra scheduled November posts. Artlist B-roll, actual Allis office and team photography, Artlist Everyday AI narration, music, captions and Allis branding. Artlist performers are illustrative, not Allis staff or clients. Office images are photo-motion, not filmed walkthroughs. Narration is not attributed to photographed people. Music: Deep Water by Adi Goldstein, sourced through Artlist. Starting therapy / You can start with a question. A first conversation can begin with a question. PORTRAIT / SOCIAL — 44 seconds MP4: video/first-step-real-vertical.mp4 POSTER: video/first-step-real-vertical-poster.jpg VTT: video/first-step-real-vertical.vtt SRT: video/first-step-real-vertical.srt STORYBOARD: video/first-step-real-vertical-storyboard.jpg LANDSCAPE / WEBSITE AND PRESENTATION — 44 seconds MP4: video/first-step-real-wide.mp4 POSTER: video/first-step-real-wide-poster.jpg VTT: video/first-step-real-wide.vtt SRT: video/first-step-real-wide.srt STORYBOARD: video/first-step-real-wide-storyboard.jpg Trying again / The relationship matters. Therapy is a conversation. Questions about working together belong there. PORTRAIT / SOCIAL — 44 seconds MP4: video/questions-explainer-vertical.mp4 POSTER: video/questions-explainer-vertical-poster.jpg VTT: video/questions-explainer-vertical.vtt SRT: video/questions-explainer-vertical.srt STORYBOARD: video/questions-explainer-vertical-storyboard.jpg LANDSCAPE / WEBSITE AND PRESENTATION — 44 seconds MP4: video/questions-explainer-wide.mp4 POSTER: video/questions-explainer-wide-poster.jpg VTT: video/questions-explainer-wide.vtt SRT: video/questions-explainer-wide.srt STORYBOARD: video/questions-explainer-wide-storyboard.jpg Recommending support / A recommendation carries trust. A recommendation can offer a useful place to start. PORTRAIT / SOCIAL — 44 seconds MP4: video/referral-real-vertical.mp4 POSTER: video/referral-real-vertical-poster.jpg VTT: video/referral-real-vertical.vtt SRT: video/referral-real-vertical.srt STORYBOARD: video/referral-real-vertical-storyboard.jpg LANDSCAPE / WEBSITE AND PRESENTATION — 44 seconds MP4: video/referral-real-wide.mp4 POSTER: video/referral-real-wide-poster.jpg VTT: video/referral-real-wide.vtt SRT: video/referral-real-wide.srt STORYBOARD: video/referral-real-wide-storyboard.jpg ADDITIONAL SUPPORTING FILMS — DRAFT =================================== No additional November posting dates are assigned. Meet the Allis team. Three ways to begin. / WIDE Meet all six Allis team members, with Megan Young first, then follow the three discovery audiences through one film. Artlist B-roll, actual Allis photographs, narration, music and captions. 132 seconds MP4: video/allis-master-overview-wide.mp4 POSTER: video/allis-master-overview-wide-poster.jpg VTT: video/allis-master-overview-wide.vtt SRT: video/allis-master-overview-wide.srt STORYBOARD: video/allis-master-overview-wide-storyboard.jpg Make room for your questions. / VERTICAL Make room for your questions. A starting point for exploring therapy. Artlist B-roll with on-screen copy, music and captions. The 15-second story has a four-second endcard; the complete export is 19 seconds. 19 seconds MP4: video/questions-15s-vertical.mp4 POSTER: video/questions-15s-vertical-poster.jpg VTT: video/questions-15s-vertical.vtt SRT: video/questions-15s-vertical.srt STORYBOARD: video/questions-15s-vertical-storyboard.jpg Make room for your questions. / WIDE Make room for your questions. A starting point for exploring therapy. Artlist B-roll with on-screen copy, music and captions. The 15-second story has a four-second endcard; the complete export is 19 seconds. 19 seconds MP4: video/questions-15s-wide.mp4 POSTER: video/questions-15s-wide-poster.jpg VTT: video/questions-15s-wide.vtt SRT: video/questions-15s-wide.srt STORYBOARD: video/questions-15s-wide-storyboard.jpg See the actual Allis space. / VERTICAL Actual photographs of the Allis office, brought into motion with music, on-screen copy and captions. This is photo-motion, not filmed walkthrough footage. No Artlist B-roll appears in this office film. 19 seconds MP4: video/office-tour-photo-motion-vertical.mp4 POSTER: video/office-tour-photo-motion-vertical-poster.jpg VTT: video/office-tour-photo-motion-vertical.vtt SRT: video/office-tour-photo-motion-vertical.srt STORYBOARD: video/office-tour-photo-motion-vertical-storyboard.jpg See the actual Allis space. / WIDE Actual photographs of the Allis office, brought into motion with music, on-screen copy and captions. This is photo-motion, not filmed walkthrough footage. No Artlist B-roll appears in this office film. 19 seconds MP4: video/office-tour-photo-motion-wide.mp4 POSTER: video/office-tour-photo-motion-wide-poster.jpg VTT: video/office-tour-photo-motion-wide.vtt SRT: video/office-tour-photo-motion-wide.srt STORYBOARD: video/office-tour-photo-motion-wide-storyboard.jpg FULL VISUAL CATALOGUE: index.html MASTER FILM: video/allis-master-overview-wide.mp4 ORIGINAL PLAN: campaign-plan.md